TechInformed

It’s no longer about what AI could do. It’s about what it’s already doing. At London Tech Week, we heard first-hand how AI is already reshaping industries and what’s next on the horizon. From: ✅ BP’s relationship with AI infrastructure ↳ What are the broader energy implications? They warned that the computing power needed to fuel AI growth could require as much energy as Japan’s entire annual consumption. ✅ Formula One: AI and Simulation ↳ From aerodynamics to combustion simulations, Christian Horner shared how Red Bull Racing is using AI-driven modelling for competitive advantages. ✅ AstraZeneca on AI’s breakthrough ↳ Cindy Hoots, AstraZeneca’s Chief Digital Officer, shared how AI is reducing drug development timelines by up to 50% and reshaping drug manufacturing. AI is no longer becoming a “nice to have”, but a critical component for productivity and innovation, across some of the most complex industries. The AI revolution is already happening. Read the full article to find out more: https://lnkd.in/egRQ8P6K

Most B2B marketers say they’re data-driven. And yet, very few are actually using data to drive actions. Because having data isn’t the same as using it well. With endless choices and information overload, today’s tech buyers don’t just want another campaign in their inbox. They want relevance, precision and proof that you get them. That’s why in 2025, data-driven marketing isn’t optional. It’s the difference between standing out… or fading into the noise. Here’s why this shift matters: ✅ Budgets are tighter, ROI matters more. ✅ Buyer journeys are more complex than ever. ✅ 72% of B2B buyers expect personalised engagement. And here’s the good news → you don’t need more data. You need the right data. Here are 3 principles to help you use it well ⤵️

It’s never been so tough to distinguish fact from fiction online. Misinformation, opinions and bias are everywhere. But that’s exactly the gap we aim to close. At TechInformed, we’re committed to delivering research-led, tech-neutral insights that help tech leaders, buyers and developers make smarter decisions. That’s why, a few weeks ago, some of our team headed to the AWS Summit at London Excel. There, they spoke with two AWS customers about their experiences – and how cloud technology is reshaping their businesses, from scalability to security. We heard how Untold Studios used AWS to rapidly scale operations and tap into global talent pools, bypassing traditional bottlenecks. We also explored how BP is leveraging cloud capabilities to enhance its enterprise resilience. Want to hear what’s really happening on the cloud frontline? You can discover the full insights here: https://lnkd.in/e8Upqrhr

You don’t know what you don’t know… especially in tech. AI. Innovation. Global news. The pace of change is relentless, and staying ahead is harder than ever for business leaders and IT professionals. That’s why at TechInformed, we cut through the noise to spotlight tech in action. ↳ Keeping you informed with real-world use cases, fresh insights, and solution-driven stories. (As well as helping you find tech solutions & innovation for your own business.) Take the NHS as an example ⬇️ After the disruption created by COVID-19, an NHS trust realised that appointments were being missed. The solution was fairly simple: Initially, they were sending reminder text messages to patients one week before appointments. After analysing their data, they tweaked their approach… Changing this to a 14-day reminder, followed by another reminder 48 hours before the appointment slot. The result? → Their cancellation rate was reduced by 70%! After highlighting this in one of our articles, a CTO reached out and let us know he’d read the case study and would now follow suit. Since then, other trusts have adopted the same process too. (And that’s just one of many examples.) In the ever-evolving world of tech and AI, knowing what’s working (and why) has never been so crucial. You really never know what opportunities you might come across. We’re here to make sure you hear about it 🤝 Read more: https://lnkd.in/e3Q2DQ-F

Wondering if your B2B lead gen is really working? Use this quick checklist to help you spot gaps and fine-tune your strategy ⤵️

Over the past few months, we have witnessed AI: - Become a crucial component for many jobs. - Seamlessly integrates its way into tech. - Rapidly develop in its capabilities. (Even flood the internet with AI dolls and self-replicated cartoons 😅) But at the RHS Chelsea Flower Show, they’re taking AI in a whole new direction. Powered by GPT-4 Mini (a scaled-down version of ChatGPT), the app “Tree Talk” is giving us a chance to communicate with nature. Here’s 3 interesting insights you need to keep on your radar ↴

131 million. That’s the global tech audience we give you access to. But reach alone isn’t enough… At TI Marketing Solutions, we help tech brands connect with the right people – decision-makers, technical influencers, and business leaders who are ready to act. ✅ 60.1M business influencers ✅ 70.9M technical decision-makers ✅ Real user-intent data behind every campaign Because in today’s market: Tech buyers are overloaded with content. → What they want is relevance, credibility and a reason to trust you. That’s where we come in. We craft campaigns grounded in research, backed by trusted editorial, and built to move your audience, not just impress them. So, whether you're looking to raise awareness or generate… We’ll help you become a trusted voice in the tech community and connect with the decision-makers who drive real impact. Let’s make your message land where it counts.

Most people assume AI can’t solve healthcare problems. But NHS Dr Mark Cox is proving them wrong. As a practising doctor, Mark has experienced burnout himself. He’s also seen firsthand the challenges young people face with mental health and how traditional methods sometimes fall short. That’s why he’s developing an AI-powered tool. → To support children’s mental health. It’s a clear example of how technology can amplify healthcare, making it smarter and more compassionate. So here are 3 important takeaways from Mark’s story: 1️⃣ AI is beginning to play a crucial role in spotting mental health issues early, especially for young people who might otherwise slip through the cracks. 2️⃣ Technology isn’t here to replace doctors; it’s there to help them provide care that’s both effective and compassionate. 3️⃣ Smart tech tools are opening new doors to make mental health support easier to access and more tailored to individual needs. Mark’s work is a powerful reminder that AI isn’t replacing healthcare professionals. It’s enhancing the care they provide.

Missed the biggest tech shifts so far this June? We’ve got you covered. From AI speeding up Formula One car design to rising cyber threats. Here are 3 standout news items from June you need to know ⤵️

People often see tech publishing as: - Favouring those with the biggest budgets. - Headlines with no real research. - Repeating what big tech says. And honestly? That’s not an unfair assumption. It was this exact landscape that we faced in 2021, when we kept hearing the same frustrations from tech clients and decision-makers: “Where’s the real insight?” “Why does everything feel like PR?” “Who’s actually doing the research?” That’s when TechInformed was born with a simple goal: → To dig deeper and show the real impact of technology. To do that, we: ✅ Do the groundwork – interviews, real-life case studies. ✅ Talk to the people using the tech, not just selling it. ✅ Stay tech-neutral – no hype, no bias, just clarity. Since then, we’ve guided leading organisations – from Coca-Cola to the NHS – through the fast-paced world of tech. Because clear insight is essential to progress. We’re TechInformed, helping you stay informed, think ahead, and act smarter with tech.